AAP Multimedia Projects

Client — American Academy of Pediatrics (AAP)

Project — I worked on several great projects with AAP over the years, and these are three of my favorites. The first is a microsite/tool to help parents identify developmental delays in children. To be honest, this was a difficult project — especially when creating the animated GIFs. Luckily another designer handled the actual animation, but providing direction and feedback (“the baby’s head should move like THIS…”) was certainly something to remember. This site won ClearMark award in 2016 for “Best Longform Multimedia”.

Role — Creative direction, designer, ux designer, animated gif oversight

Physical Developmental Delays: What to look for

The homepage for the tool. I remember us going around and around on the method of entry into the content, and how to frame it. Tough work for a tough subject.
A page within the tool. Parents were able to select items they notice their child doing to automatically build a list they could print and take to their pediatrician. You can access the live page here.
And this is the list page on mobile. From here, parents can add specific notes if they choose, which would then serve as talking points to the pediatrician. No need to print it out if you filled it out on your phone!

Responsive Feeding campaign

Project — AAP wanted to introduce the concept of “Responsive Feeding” to parents of children aged 2 and younger. In response, we generated a fun, adorable campaign in English and Spanish, centered around that messaging, and tips to prevent childhood obesity. This was especially great for me, as my first child was on the way.

Role — Creative direction, design lead, co-writing script animation direction, storyboarding, animation prep.

Tips for Starting Solid Foods video. Shout out to Reflection Films for doing a bang-up job on working with us to bring these videos to life.
One of several info graphics we created serving this campaign.
Our first video about Responsive Feeding

Tips for Families

Project — These documents were to be part of a series, intended to provide tips for parents on how to deal with difficult issues their child could experience. The first of two of six total materials are below — one on inattention and hyperactivity, and another on depression. The project fell through in 2016, but I was told they were interested in picking it back up as of March 2020.

Role — Creative direction, design lead

AAP_MHC-Inattention_2020-03-04

AAP_MHC-Depression_2020-03-04