Client — George Washing University Antibiotic Resistance Action Center
Project — The Antibiotic Resistance Action Center is part of the Milken Institute School of Public Health at the George Washington University. This campaign was aimed at consumers, to dispel the myth of antibiotic use and function. We created a quirky campaign, with a multi-function website — complete with quizzes, truth and myth sections, and animations, and traditional print materials.
My role — Creative direction, design lead, campaign ideation
