“Move Your Way” Campaign

Client — The Office of Disease Prevention and Health Promotion (ODPHP)

Project — The “Move Your Way” campaign is an extension of the Second Edition of the Physical Activity Guidelines for Americans. I was Creative Director for the campaign — setting the visual tone, style, and working with my design team to build the assets. Over 50 products (and counting) were generated for this initiative.

Role — Creative direction, design, co-writer (video), campaign ideation

Worked with content to conceive the name of the campaign, and created the icon.
Creative direction and co-writer. The rest of the series can be seen here.
Creative direction for a series of posters explaining the guidelines, speaking to different audiences. The rest of the campaign can be seen here.
Creative direction and design lead. An interactive site for parents to find more ways to get their kids more activity during the day. View the “Get Kids Active” site.